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GenPride
Resource Hub
Welcome to the GenPride Resource Hub — your one-stop destination for brand assets, organizational info, and tools to help you represent GenPride with clarity and pride.
About GenPride
Our Mission
GenPride empowers LGBTQ+ older adults to live with dignity, security, and pride in a world that affirms their lives.
Vision
A future where all LGBTQ+ seniors thrive, are seen, and are celebrated.
Who we Serve
GenPride supports LGBTQ+ older adults across King County through health & wellness programs, advocacy, community building, and more.
Our Tagline
Your Resource for LGBTQ+ Aging
Elevator Pitch
GenPride provides programs and services for LGBTQ+ older adults in King County.
Through community connection, wellness programs, and housing advocacy, GenPride helps LGBTQ+ seniors age with dignity and pride.
Voice & Tone
- Warm
- Affirming
- Inclusive
- Clear and Accessible
Logos
Logo Guidelines
Always maintain clear space around the logo. Do not stretch, recolor, or overlay it on busy backgrounds.
Primary Logo
- Full-color
- Black
- White (transparent background)
Typography
At GenPride, we use a variety of fonts and weights depending on the content and platform:
- Website: Lato, selected for its modern and versatile appearance.
- Newsletter: Open Sans, chosen for easy readability across all devices.
- Logo: Gotham, a strong and clean typeface that reflects our brand's bold presence.
Our Colors
The Rainbow
More than just a spectrum of color, the rainbow represents the heart of our identity as an LGBTQ+ organization. It symbolizes diversity, visibility, and unity across all walks of life and generations. At GenPride, the rainbow honors the vibrant histories of our community and reflects our commitment to inclusion, pride, and intergenerational connection.
Purple
Hex Code: #6100ff
A signature accent across our promotional materials, this bold purple speaks to the heart of GenPride. Often associated with dignity, creativity, and pride, purple reflects the strength, resilience, and wisdom of our LGBTQ+ elder community. It’s a color that honors our past, celebrates our individuality, and uplifts the vibrant spirit of our work.
Black & White
Used intentionally across our materials, black and white ensure clarity, contrast, and accessibility for all audiences. This classic combination provides a clean foundation that supports readability, especially for older adults and those with vision impairments. At GenPride, accessibility is a design priority because inclusive communication starts with visibility for everyone.
Photo &
Media Assets
Approved Photography
Use these photos for flyers, newsletters, or presentations.
Media & Press Kit
Press Contact
For anything related to communications: including the website, newsletter, social media, or promotional content — please contact:
Edgar De La Vega | Communications Coordinator
edgar@genprideseattle.org
📩 For questions or access needs, email info@genprideseattle.org